Liverpool CEO claims big spending a ‘long time coming’

Liverpool’s significant transfer spending this summer stems from extensive long-term planning, according to club CEO Billy Hogan.

Hogan says that securing a 20th English league title gave the club the confidence to operate like a global giant.

The club’s most recent signing, French striker Hugo Ekitike from Eintracht Frankfurt, arrived in a deal worth £79 million including add-ons.

That move has pushed Liverpool’s total transfer spend for the window to nearly £300 million. Meanwhile, departures including six players – among them Trent Alexander-Arnold – have brought in approximately £64 million.

While the scale of the investment marks a clear shift from Liverpool’s usual conservative approach in the transfer market, Hogan insists the spending aligns with the club’s sustainable financial strategy.

“It doesn’t just happen; it’s been years in the making,” he told The Athletic. “One of the things we’re constantly focused on is that ‘virtuous circle.’ Trying to run the club in the right way to ensure that we can generate as much revenue as we possibly can. That obviously helps in terms of being able to put more back into the team.”